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Baby Einstein Vivaldi

Baby Einstein
IndustryInfant entertainment
Founded1996; 25 years ago
HeadquartersAtlanta, Georgia, United States
Julie Aigner-Clark (Founder)
ParentIndependent (1996–2000)
Artisan Entertainment (2000–2001)
The Walt Disney Company (2001–2013)
Kids II, Inc. (2013–present)

Baby Einstein is a line of multimedia products, including direct-to-video programs, CDs, books, flashcards, toys, and baby gear that specialize in interactive activities for infants and toddlers, created by Julie Aigner-Clark. The videos are known for showing babies and toddlers under four years simple patterns, puppet shows, and familiar objects, such as everyday items, animals, and toys that are often accompanied by reorchestrated classical music written by composers such as Johann Sebastian Bach, Ludwig Van Beethoven, Wolfgang Amadeus Mozart, and many others, as well as some traditional rhymes constructed for an easy, relaxing way, meant for a baby's ear.


The puppets are all animals who seldom speak, mostly communicating in simple sounds and their respective animal sounds.

Baby Vivaldi is a Baby Einstein video released on May 26th, 2002. 1 Plot 2 Puppets 3 Kids 4 Trivia 5 Gallery Baby Vivaldi uses bright colors, toys, puppets, real kids, and best of all - the music of Antonio Vivaldi, to captivate the baby and prepare them for life. Antonio the Duck Octopus Quincy the Horse Pavlov the Dog Nick the Duck Gabba the Cow Sunny the Yellow Bunny Aspen Clark Sierra. Compare to other CD from baby einstein series music, the Vivaldi should be good, but I think they ruined the Vivaldi's #four season#, end up not quite enjoy it, not have the same feeling when you compare to others. Bought this CD for my baby, and she did not pay too much attention on it, either she doesn't like Vivaldi or the music made on the. Enjoy a concert of sights and sounds accompanied by Vivaldi's famous works like 'The Four Seasons', friendly puppets, nature footage and stimulating toys.Tha.

Baby Einstein was introduced to the public on June 4, 1996, and remained a small company until Clark sold it to Disney. Between November 7, 2001,[1] and September 13, 2013, Disney owned and operated the Baby Einstein brand. Starting on October 14, 2013, Kids II, Inc. owns and operates the Baby Einstein brand.


Baby Einstein Vivaldi

The Baby Einstein Company was founded in 1996 by former teacher and stay-at-home mom Julie Aigner-Clark at her home in suburban Alpharetta, Georgia, as I Think I Can Productions. Clark was a mix of a stay-at-home mom and former teacher, with a passion to expose children to the arts.[2] According to an interview with Julie Dunn, she wanted her babies to be exposed to classical music, poetry, colors, shapes, and more.[3] Aigner-Clark and her husband invested $18,000 of their savings to produce the initial product, a VHS they named Baby Einstein and later sold as Language Nursery in 2002 to avoid confusion with the Baby Einstein brand as a whole.

The original video shows a variety of toys and visuals interspersed with music, stories, numbers, and words of many languages. Eventually, the video was marketed across the United States, Europe, Asia, and Australia. It even won the 1997 Parenting Magazine award for Best Video of the Year.[4] Other videos followed, some featuring the Clarks' two daughters, Aspen and Sierra, as well as other children.

It quickly became a multimillion-dollar franchise; its revenue grew from $1 million in 1998[5] to $25 million in 2001.[6] In October 1998, Julie Aigner-Clark renamed the company the Baby Einstein Company, and on February 10, 2000, gave distribution rights of the company's home videos to Artisan Entertainment and Family Home Entertainment, both now acquired by and folded into Lionsgate Home Entertainment. On November 7, 2001, Julie Aigner-Clark sold Baby Einstein to The Walt Disney Company.[7]

In 2003-04, the original Baby Einstein videos were re-produced and edited as well as the DVD artwork, discontinuing the selling of the original versions of the videos.

The concept and popularity of Baby Einstein expanded as a Disney property. Educational toys and additional videos were developed. Baby Einstein was also the source of inspiration for a Preschool-aimed television series called Little Einsteins, created jointly by Disney and Curious Pictures. The series aired episodes on Playhouse Disney from 2005-2009 and has since been airing reruns on Disney Junior.

The success of Baby Einstein was estimated to be nearly $400 million based on revenues. Julie was named 'Entrepreneur of the Year' and won various awards, and one in three U.S. households with babies were found to own at least one Baby Einstein product.[citation needed] It received positive media and Aigner-Clark appeared on the Oprah Winfrey Show, Good Morning America, The Today Show, and USA Today, among others. President George W. Bush mentioned the Baby Einstein Company in his 2007 State of the Union address, which Aigner-Clark was invited to attend.[citation needed]

In 2008, Clark, along with actress Jennifer Garner, hosted a tenth anniversary party for Baby Einstein. Clark had also announced plans to launch a toddler brand called Einstein Pals,[8] including videos, but it has since been abandoned.[9]

As a result of Baby Einstein being named after Albert Einstein, royalties had to be paid to Corbis which compensates the Einstein estate. This made Einstein one of the top five earning dead celebrities.[10]

On October 14, 2013, Kids II, Inc. acquired the Baby Einstein brand from Disney.[11]


FTC complaint[edit]

Baby Einstein Vivaldi

In May 2006, the Campaign for a Commercial-Free Childhood (CCFC) filed a complaint with the U.S. Federal Trade Commission (FTC) against the Baby Einstein Company and similar companies for false advertising.[12] The CCFC alleged false advertising based on an American Academy of Pediatrics recommendation that children under two should be discouraged from watching television.[13] It also cited studies showing that only 6% of parents were aware of that recommendation, whereas 49% thought educational videos were very important in children's intellectual development.[14][15]

In December 2007, the FTC closed the complaint, noting that some of the CCFC's claims did not raise issues under the FTC's substantiation rules.[16] The FTC also considered the redesign of the Baby Einstein website, which removed certain product testimonials and product descriptions, as well as the company's promise to make sure that advertising claims about products' educational and developmental value would be properly substantiated.[16] However, the websites of Baby Einstein in languages other than English are not all modified in the same way. For example, its official Chinese website still contains the product effect statement as 'For example, the Baby Van Gogh released by us can initiate your baby's interest and recognition of colors.'[17]

Language development[edit]

Baby Vivaldi Season Of Tunes


A 2010 study published in Psychological Science demonstrated that children who viewed the videos regularly for one month, with or without their parents, 'showed no greater understanding of words from the program than kids who never saw it'.[18] On the other hand, children who were taught by their parents improved the most; researchers speculated that this was probably because children learn best 'through meaningful gestures and interactive communication with parents'.[19] In response to these new findings, Disney offered refunds to parents whose children did not see improvement,[20] even though Bob Iger, CEO of the Walt Disney Company, demanded a retraction (of the press release) when a similarly unsupportive study was announced in 2007.[21][22]

Baby Einstein Vivaldi

The 2007 study, based on telephone interviews with parents, had been published in the Journal of Pediatrics and resulted in a lawsuit by the company's founders due to widespread negative media coverage stemming from the article.[23][24] The press release announcing the study explained that for each hour spent watching baby DVDs/videos, infants understood on average six to eight fewer words than infants who did not watch them.[25] The University of Washington researchers Frederick Zimmerman, Dimitri Christakis, and Andrew Meltzoff had claimed that, among infants aged 8 to 16 months, exposure to 'baby DVDs/videos' such as 'Baby Einstein' and 'Brainy Baby' was strongly associated with lower scores on a Communicative Development Inventory, a standard language development test.[26] The Baby Einstein Company expressed 'serious concerns about the many contradictions' in the study.[27] Although University of Washington President Mark Emmert rejected Disney's claims,[28] in 2010 the university settled with the founders, paying out $175,000 in back legal fees and turned over the study's data to the Baby Einstein founders.[29]

In March 2008, the Journal of Pediatrics released a study by Harvard University and the Boston Children's Hospital's Center on Media and Child Health showing that television viewing is, “neither beneficial nor deleterious to child cognitive and language abilities” for children under 2, in a study that examined all television rather than just education DVDs for babies.[30] In January 2010, the founders requested that a judge order the University of Washington to release records for the 2007 study, saying, “Given that other research studies have not shown the same outcomes, we would like the raw data and analytical methods from the Washington studies so we can audit their methodology, and perhaps duplicate the studies'.[31] In 2013 the original dataset was reanalyzed by independent scholars who concluded that it was safest to suggest that baby videos had minimal impact on language development and that linking baby videos to decreased language development was not well supported by the data.[32]


See also[edit]


  1. ^VERRIER, RICHARD (2001-11-07). 'Disney Buys Toy Maker, Publisher Baby Einstein'. Los Angeles Times. ISSN0458-3035. Retrieved 2018-03-19.
  2. ^Conrad Gothie, Sarah (December 2006). ''Great Minds Start Little': Unpacking the Baby Einstein Phenomenon'.!etd.send_file?accession=bgsu1162674582&disposition=inline: 10.External link in journal= (help)
  3. ^Dunn, Julie. 'Bringing up Baby Einstein.' New York Times, 11 Nov. 2001, p. BU. Gale Academic OneFile,
  4. ^'80 Percent of Parents Feel Children Under the Age of Five Should Be Exposed to Classical Music.' PR Newswire, 10 Aug. 2000, p. 0870. Gale Academic OneFile
  5. ^Eric Hubler (March 12, 1999). 'Baby videos spell big money Mom turns 'Einstein' into million-dollar enterprise'. Denver Post.
  6. ^Daisy Whitney (May 30, 2001). 'Nurturing a 'Baby' boom Littleton woman's line of videos, CDs a hit with children'. Denver Post.
  7. ^'Artisan Entertainment Acquires Rights to Distribute Branded Developmental Series From The Baby Einstein Company'. Business Wire. February 10, 2000.
  8. ^'Baby Einstein(TM) Founder Julie Clark and Jennifer Garner Host 10th Anniversary Celebration - Business Wire'. Retrieved 8 September 2016.
  9. ^'Apply for a Trademark. Search a Trademark'. Retrieved 8 September 2016.
  10. ^'Cobain is the new Elvis (Most earning dead celebrities)'. Sydney Morning Herald. 2006-10-25. Archived from the original on 5 September 2008. Retrieved 2008-08-13.
  11. ^License! Global (October 14, 2013). 'Kids II Purchases Baby Einstein'. License! Global.
  12. ^'Baby Einstein & Brainy Baby FTC Complaint'Archived 2011-07-19 at the Wayback Machine, Campaign for a Commercial-Free Childhood website, retrieved Dec. 15, 2008
  13. ^American Academy of Pediatrics, Committee on Public Education (February 2001). 'Children, Adolescents, and Television (policy statement)'. Pediatrics. 107 (2): 423–426. doi:10.1542/peds.107.2.423. PMID11158483. Archived from the original on 2010-07-06.
  14. ^Josh Golin (January 2007). 'Putting the Book Back in Book Fair'. Mothering. Archived from the original on 2007-08-12. Retrieved 2007-08-13.
  15. ^Michelle M. Garrison & Dimitri A. Christakis. 'New Report on Educational Media for Babies, Toddlers, and Preschoolers'. Kaiser Family Foundation. Archived from the original on 2 September 2007. Retrieved 2007-08-13.
  16. ^ ab'Federal Trade Commission Closing Letter' to counsel for the Baby Einstein Company, December 5, 2007, retrieved July 9, 2008
  17. ^'产品介绍 ('Product Introduction')'. Archived from the original on 2008-03-12. Retrieved 2008-08-22. ('例如我们已经发行的《小小梵高-色彩的世界》影片DVD,就能启发宝宝们对颜色的兴趣和认识。' ('For example, the Baby Van Gogh released by us can initiate your baby's interest and recognition of colors.'))
  18. ^Bruce Bower (September 3, 2010). 'DVDs don't turn toddlers into vocabulary Einsteins'. ScienceNews.
  19. ^Maia Szalavitz (September 7, 2010). ''Like Crack for Babies': Kids Love Baby Einstein, But They Don't Learn From It'. Time.
  20. ^Tamar Lewin, 'No Einstein in Your Crib? Get a Refund', The New York Times, October 23, 2009
  21. ^Robert A. Iger (August 13, 2007). 'The Walt Disney Company demands retraction from the University of Washington for misleading press release'(PDF). Baby Einstein press release. Archived from the original(PDF) on 2007-09-28.
  22. ^Meg Marco (2007-08-13). 'Walt Disney Demands Retraction From University of Washington Over Baby Einstein Video Press Release'. The Consumerist. Archived from the original on 2007-09-27. Retrieved 2007-08-13.
  23. ^Pamela Paul (2006-01-08). 'Want a Brainier Baby? Loading up on tapes, games and videos may not be a smart move'(PDF). Time. Retrieved 2007-08-14.
  24. ^Roxanne Khamsi (2007-08-07). 'Educational DVDs 'slow infant learning''. New Scientist.
  25. ^Joel Schwartz (August 7, 2007). 'Baby DVDs, videos may hinder, not help, infants' language development'. University of Washington press release. Archived from the original on 2007-08-18.
  26. ^Frederick J. Zimmerman; Dimitri A. Christakis & Andrew N. Meltzoff (2007-08-07). 'Associations between Media Viewing and Language Development in Children under Age 2 Years'(PDF). Journal of Pediatrics. 151 (4): 364–8. doi:10.1016/j.jpeds.2007.04.071. PMID17889070.
  27. ^Theresa Marchetta (2007-08-08). 'Study Targets Infant Videos Finds Too Much TV, Too Few Words'. The Denver Channel. Archived from the original on 26 September 2007. Retrieved 2007-08-13.
  28. ^'UW President rejects Disney complaints'. University of Washington press release. 2007-08-16.
  29. ^''Baby Einstein' DVD creators find redemption in documents suggesting negative study was flawed'. The Denver Post. 2011-06-30.
  30. ^'TV's Not the Big Bad Wolf'. The Washington Post. March 2009.
  31. ^Lewin, Tamar (12 January 2010). ''Baby Einstein' Founder Goes to Court'. The New York Times.
  32. ^Christopher J. Ferguson; M. B. Donnellan (2013). 'Is the association between children's baby video viewing and poor language development robust? A reanalysis of Zimmerman, Christakis, and Meltzoff (2007)'(PDF). Developmental Psychology. doi:10.1037/a0033628.

External links[edit]

Baby Einstein Baby Vivaldi Dvd

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